About Us

The B2B Marketing Association is India’s dedicated industry platform focused on advancing the practice, impact, and leadership of B2B marketing.

Powering the Future of B2B Growth

As marketing evolves from a support function to a strategic growth driver, the need for a strong community, credible knowledge exchange, and continuous capability building has never been greater.

The Association brings together CMOs, marketing leaders, growth practitioners, technology innovators, and business decision-makers to collaborate, learn, and shape the future of B2B marketing.

With flagship initiatives such as the B2B World Summit, B2B Marketing Podcast, and Marketing SquareUp research platform, the Association is building a vibrant ecosystem that supports both individual leaders and organizations.

Our Mission

To elevate B2B marketing as a strategic growth function through community, knowledge, research, and leadership development.

Vision

To build India’s most influential community of B2B marketing leaders, driving collaboration, innovation, and measurable business impact.

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