THE B2B MA ECOSYSTEM
One Community. Multiple Ways to Learn, Connect, Contribute & Lead.
A continuous exchange between leaders and practitioners, brands and experts, peers and competitors, businesses and the wider marketing community.
01 —
B2B WORLD SUMMIT & AWARDS
02 —
DECISION ROOMS
02 —
ROUND TABLES
04 —
B2B MARKETING PODCAST
05 —
MARKETING SQUAREUP STUDY
01 —
B2B WORLD SUMMIT & AWARDS
The B2B World Summit & Awards is B2B MA’s flagship annual gathering of marketing leaders, business decision-makers, practitioners and industry experts.
A high-energy platform for ideas, conversations, networking and recognition, bringing together the people and organisations pushing B2B marketing forward.
Our Differentiator:
•  Strategic thought leadership
•  Practitioner conversations
• Curated networking and
•  Recognition of B2B marketing excellence
Ideal for:
Marketing Leaders | CXOs | B2B Brands | Technology & Solution Providers
02 —
DECISION ROOMS
Real challenges. Real time solutions.
Decision Rooms are built around real problems, real perspectives and real decisions creating a confidential environment for leaders to think beyond their own organisations.
We bring together a problem statement to be addressed, brainstormed and developed with a senior group of professionals. They are then required to present their solutions to the CMOs real time, to gather feedback, validation and plug in next level of execution.
Ideal for:
CMOs | Business Leaders | Revenue Leaders | Senior Marketing Decision-Makers
02 — ROUND TABLES
Conversations that lead to Boardrooms
Round Tables bring together a carefully curated group of marketing leaders for focused conversations around a specific business or marketing challenge.
The topics are carefully selected, so the impact of these discussions have a far reaching impact.
This is a gathering of just experienced professionals sharing perspectives, experiences and ideas in a setting designed for meaningful exchange.
What makes it different
Small-group, peer-led conversations where participants can move beyond surface-level trends and discuss what is actually happening inside their organisations.
Ideal for:
CMOs | Marketing Leaders | Functional Heads | Senior Practitioners
04 —
B2B MARKETING PODCAST
Your Opinion Matters more than Ever.
The B2B Marketing Podcast brings the voices, experiences and stories of the people shaping B2B marketing into the spotlight.
From CMOs and founders to category experts and emerging leaders, each conversation explores deep dive into the questions raised, defining narratives and charting a trajectory for peers.
What makes it different
Unfiltered conversations that go beyond marketing jargon to uncover experiences, lessons, challenges and perspectives that other marketers can learn from.
Ideal for:
B2B Marketing Professionals | Industry Experts | Marketing Leaders | Brands
05 —
MARKETING SQUAREUP STUDY
Turning Questions Into Industry Intelligence.
Marketing SquareUp is B2B MA’s research and insights platform, bringing together data, perspectives and practitioner experiences to understand how B2B marketing is evolving.
From emerging technologies and buyer behaviour to marketing effectiveness and leadership priorities, the studies explore the questions that matter to today’s B2B marketers.
What makes it different
Built around the voices and experiences of the B2B marketing community — creating insights that are grounded in the realities of the profession.
Ideal for:
Marketing Leaders | B2B Professionals | Business Leaders | Researchers | Brands
PARTNERSHIP OPPORTUNITIES
You and your organisation can be a part of various programs at B2B MA to build visibility, demonstrate expertise, contribute knowledge and create meaningful relationships with the B2B marketing community.
Don’t just invest in an event. Become an active part of the B2B movement.